Intercultural Communication (20533)
INTERCULTURAL COMMUNICATION
2014-2015. Degree in Journalism, Degree in Audiovisual Communication, and Degree in Advertising and PR.
Term: 1º
Number of ECTS credits: 4
Language: English
Professor: Pilar Medina-Bravo, Ph.D. (office 53.914) [email protected]
1. PRESENTATION
Globalization implies an interconnected world. People have the challenge of ethnocentrism to incorporate the 'Other' as a valid interlocutor. The course focuses on the characteristics of intercultural communication; the concept of identity; the role of mass media in the transmission of stereotypes and prejudices; acculturation processes, or immigration.
2. COMPETENCES
Transversals competences:
● Think freely and responsibly, assuming ethics references
● Elaborate a critical position about our society
● Be able to apply concepts, theories and methodologies on one's own experience
Specific competences:
● Have a basic knowledge about the concepts and theories of intercultural communication
● Be able to use relevant concepts and theories for describing and analyzing multiple situations involving intercultural communication with focus on the students' own experience
● Acquire the essential skills for an effective intercultural communication, and
3. CONTENT
1. Challenges of interpersonal communication
Reference literature (recommended but not obligatory):
GERGEN, J., SCHRADER, S. M. y GERGEN, M. Constructing Worlds Together. Interpersonal Communication As Relational Process. New York: Pearson Education, 2009.
GUDYKUNST, William B. & TING-TOOMEY, Stella. Culture and interpersonal communication. USA: Sage Publications, 1988.
HARTLEY, Peter. Interpersonal Communication. New York: Routledge, 1993.
WATZLAWICK, Paul, BEAVIN, Janet, y JACKSON, Don. Teoría de la comunicación humana. Interacciones, patologías y paradojas. Barcelona: Herder, 1981 (original de 1967).
2. Challenges of intercultural communication. What is culture? What's the difference between multiculturalism and interculturality?
Required reading:
BENNETT, Milton J. Intercultural Communication: A Current Perspective. In Milton J.Bennett (Ed.), Basic concepts of intercultural communication: Selected Readings. Yarmouth, ME: Intercultural Press, 1998.
Reference literature (recommended but not obligatory):
HOFSTEDE, Geert. Values and cultures. In: G.Hofstede. Culture's consequences. Comparing values, behaviors, institutions, and organizations across countries. California: Sage Publications, 2001, pp. 1-40).
KYMLICKA, Will. Libertad y cultura. En: W. Kymlicka, Ciudadanía multicultural. Una teoría liberal de los derechos de las minorías. Barcelona: Paidós, 2010 (pp. 111-150).
RODRIGO ALSINA, Miquel. La comunicación intercultural. Barcelona: Anthropos, 1999.
RODRIGO ALSINA, Miquel. "¿Por qué interculturalidad? Interacción. Revista de comunicación educativa, 2001, nº 24-27, pp.5-8, y en
http://interaccion.cedal.org.co/25/interculturalidad.htm [consultado enero 2010]
RODRIGO ALSINA, Miquel. La comunicación intercultural. Portal de la Comunicación. Aula abierta: http://www.aulaintercultural.org/IMG/pdf/comintercultural.pdf [consultado mayo de 2011]
SAMOVAR, Larry A., PORTER, Richard E., & McDANIEL, Edwin R. Intercultural Communication: A Reader. Boston: Wadsworth Cengage Learning, 2009.
3. 'Cultural identity' or 'etnicity' and 'hybrid identities'
Required reading:
Shakuntala Rao (2010) "I Need an Indian Touch": Glocalization and Bollywood Films, Journal of International and Intercultural Communication, 3:1, 1-19, DOI: 10.1080/17513050903428117
To link to this article:
http://dx.doi.org/10.1080/17513050903428117
Dwyer, Claire (2000). Negotiating diasporic identities: Young british south asian muslim women. Women's Studies International Forum, vol. 23 (4), 475-486.
http://www.sciencedirect.com/science/article/pii/S0277539500001102
Reference literature (recommended but not obligatory):
BAUMAN, Zygmunt. Identidad. Madrid: Losada, 2005.
KYMLICKA, Will. Ciudadanía multicultural. Barcelona: Paidós, 2010 (original de 1995).
MAALOUF, Amin. Identidades asesinas. Madrid: Alianza, 1999.
NAIR, Sami. Diálogo de culturas e identidades. Madrid: Foro Complutense, 2006.
PHINNEY, Jean S. Identity Formation across cultures: The interaction of Personal, Societal, and Historical Change. Human Development, 43: 27-31, 2000.
PHINNEY, Jean S., Horenczyk, Gabriel, LIEBKIND, Karmela, & VEDDER, Paul. Ethnic identity, Inmigration, and Well-Being: An Interactional Perspectiva. Journal of Social Issues, 2001, 57(3), 493-510.
RODRIGO ALSINA, Miquel y MEDINA BRAVO, Pilar. "Posmodernidad y crisis de identidad". Revista Científica de Información y Comunicación, 2006, núm. 3, 125-146.
4. Acculturation processes
Required reading:
BERRY, John W. Immigration, Acculturation, and Adaptation. Applied Psychology: An International Review, 1997, 46(1), 5-68.
Reference literature (recommended but not obligatory):
ACHOTEGUI, Joseba. Migración y crisis: el síndrome del inmigrante con estrés crónico y múltiple (Síndrome de Ulises). Avances en Salud Mental, 2008, 7(1), 1-22.
CASTILLO GARAYOA, José A., y MEDINA BRAVO, Pilar. Inmigración y comunicación en la familia. En Antonio M. BAÑÓN, y Javier FORNIELES, (eds.). Manual sobre inmigración y comunicación. San Sebastián: editorial Tercera Prensa, 2008 (pp. 419-428).
MEDINA BRAVO, Pilar. Crecer en el cruce de culturas: Adolescencia, identidad e inmigración. Comunicación, 2006, 4, 129-139.
5. Research and methods in intercultural communication
Required reading:
Hu, Yanhong, & Fan, Weiwei (2011). An exploratory study on intercultural communication research and methods: A survey based on the international and domestic journal papers published from 2001 to 2005. International Journal of Intercultural Relations, 35, 554-566.
Reference literature (recommended but not obligatory):
Damien Smith Pfister & Jordan Soliz (2011) (Re)conceptualizing Intercultural Communication in a Networked Society, Journal of International and Intercultural Communication, 4:4, 246-251, DOI: 10.1080/17513057.2011.598043
6. Intercultural interaction and nonverbal communication
Required reading:
MATSUMOTO, David. Culture and Nonverbal Behavior. In: V. Manusov, & M. Patterson (eds.), Handbook of nonverbal communication. Thousand Oaks, CA: Sage
Reference literature (recommended but not obligatory):
GOFFMAN, Erving. La presentación de la persona en la vida cotidiana. Madrid: Amorrortu, 2006 (original de 1959).
HALL, Edward T. The silent language. New York: Doubleday and Company, 1959.
HALL, Edward T. Beyond Culture. New York: Anchor Books, 1977.
HALL, Edward T. The Power of Hidden Differences. In : Milton J. Bennett, Basic Concepts of Intercultural Communication. Selected Readings. Maine : Intercultural Press, 1998 (pp. 53-67).
7. Cultural Dimension's Models (Hosftede)
Required reading:
TRIANDIS, Harry C. Individualism and Collectivism. In David Matsumoto (Ed.), The handbook of Culture and Psychology. New York: Oxford University Press, 2001.
Reference literature (recommended but not obligatory):
HOFSTEDE, Geert. Culture's consequences: International differences in work-related values. California: Sage Publications, 1984.
HOFSTEDE, Geert. Culture's consequences. Comparing values, behaviors, institutions, and organizations across countries. California: Sage Publications, 2003.
KLUCKHOHN, Florence & STRODTBECK, Fred L. Variations in Value Orientations. New York : Greenwood Press, 1973.
8. Intercultural interaction and emotions
Required reading:
GAO, Ge. Self and Other: A Chinese Perspective on Interpersonal Relationships. In: William B. Gudykunst; Stella Ting-Toomey; & Tsu Kasa Nishida. Communication in Personal Relationships across Cultures. London: Sage Publications, 1996 (pp. 81-101).
Reference literature (recommended but not obligatory):
MATSUMOTO, David; HEE YOO, Seung; & LeROUX, Jeffery A. Emotion and Intercultural Communication. In: Emotions in Intercultural Communication
PÁEZ, Darío, FERNÁNDEZ, Itziar, y MAYORDOMO, Sonia. Alexitimia y cultura. ¿Existen culturas alexitímicas?
RODRIGO-ALSINA, M. y MEDINA-BRAVO, P. 2004. "Las emociones como barreras y como acceso a la diversidad cultural" Congreso: Comunicación y diversidad cultural, Diálogo del Fórum Universal de las Culturas, Barcelona 2004. Barcelona, 24-27 de mayo de 2004,
http://www.portalcomunicacion.com/dialeg/paper/pdf/35_alsina.pdf
9. Stereotypes and Prejudices: barriers to Intercultural Communication
Required reading:
MAHER, Jill K., HERBST, Kenneth C., CHILDS, Nancy M., & FINN, Seth. (2008). Racial Stereotypes in Children's Television Commercials. Journal of Advertising Research, 80-93.
http://business.wfu.edu/apps/files/faculty/pubs/Maher,%20Herbst,%20Childs,%20and%20Finn_2008_JAR.pdf
McKOWN, Clark & STRAMBLER, Michael J., (2009). Developmental Antecedents and Social and Academic Consequences of Stereotype-Consciousness in middle Childhood. Child Development, 1643-1659.
STEPHAN, W.G. & STEPHAN, C.W. (1996). Predicting prejudice. International Journal of Intercultural Relations, 20(3/4), 409-426.
VRIJ, A., AKEHURST, L., & SMITH, B. (2003). Reducing Ethnic Prejudice: An Evaluation of Seven Recommended Principles for Incorporation in Public Campaigns. Journal of Community & Applied Social Psychology, 13: 284-299.
Reference literature (recommended but not obligatory):
BROWN, Rupert (1995). Prejuicio. Su psicología social. Madrid: Alianza Editorial.
ECHEBARRIA, A. et al. (1995). Psicología social del prejuicio y el racismo. Madrid: Centro de Estudios Ramón Areces, S.A.
10. Culture and conflict: the clash of cultural constructions of reality
Required reading:
Marsella, Anthony J. (2005). Culture and conflict: Understanding, negotiating, and reconciling conflict constructions of reality. International Journal of Intercultural Relations, 29, 651-673.
Reference literature (recommended but not obligatory):
Liu, Shuang (2006). An examination of the effects of print media exposure and contact on subjective social reality and acculturation attitudes. International Journal of Intercultural Relations, 30, 365-382.
Patel, Fay. Technology as Cultural Power and Its Social Impact. In Intercultural Communication. Building a Global Community. Patel, Fay, Li, Mingsheng, & Sooknanan, Prahalad. New Delhi: Sage.
Rodrigo Alsina, Miquel. "¿Pueden los periodistas no ser etnocéntricos?". En: Fernando R. Contreras y Francisco Sierra (coords.). Culturas de guerra. Medios de información y violencia simbólica. Madrid: Editorial Cátedra, 2004, pp. 239-253, y en: http://www.pucp.edu.pe/eventos/intercultural/pdfs/inter34.PDF
11. Intercultural communication: television and advertising
Required reading:
Faber, Ronald J., O'Guinn, Thomas C., & Meyer, Timothy P. (1987). Televised portrayals of Hispanics: A comparison of Ethnic Perceptions. International Journal of Intercultural Relations, 11, 155-169.
Reference literature (recommended but not obligatory):
De MOOIJ, Marieke & HOFSTEDE, Geert. The Hofstede model. Applications to global branding and advertising strategy and research. International Journal of Advertising, 2010, 29(1), 85-110.
David Nolan , Karen Farquharson , Violeta Politoff & Timothy Marjoribanks (2011). Mediated Multiculturalism: Newspaper Representations of Sudanese Migrants in Australia, Journal of Intercultural Studies, 32:6, 655-671, DOI: 10.1080/07256868.2011.618109
Quaderns del CAC. Televisió i immigració. Quaderns del CAC, 2006, nº 23-24, setembre-abril. Consell de l'Audiovisual de Catalunya.
Rey, Juan. La publicidad como agente homogeneizador de culturas (ma non troppo). Comunicación, 2006, 4,193-206.
Rodrigo Alsina, Miquel y Medina Bravo, Pilar. "Juventud y Comunicación: el impacto de los medios de comunicación en la transmisión de valores interculturales". Revista de Estudios de Juventud, 2008, vol. 80, 151-167.
Van Dijk, T. A. (2000). New(s) racism: a discourse analytical approach. In Cottle, S. (ed.). Ethnic Minorities and the Media,. Buckingham: Open university Press. Online at http://www.discourses.org/download/articles/
12. Cinema and intercultural communication
Required watching:
Jhally, Sut (2006). Reel Bad Arabs: How Hollywood Vilifies a People. Media Education Foundation
Required reading:
Wang, H. (2012). Portrayals of Chinese Women's Images in Hollywood Mainstream Films. An Analysis of Four Representative Films of Different Periods. Intercultural Communication Studies, XXI:3, pp. 82-92.
Reference literature (recommended but not obligatory):
Other references:
Gordillo, Inmaculada. El diálogo intercultural en el cine español contemporáneo: entre el estereotipo y el etnocentrismo. Comunicación, 2007, nº4, 207-22 (disponible en Internet, 01.06.2011):
Shakuntala Rao (2010) "I Need an Indian Touch": Glocalization and Bollywood Films, Journal of International and Intercultural Communication, 3:1, 1-19, DOI:
10.1080/17513050903428117
13. Intercultural competences and intercultural sensibility
Required reading:
Cushner, Kenneth (2012). Planting seeds for peace: Are they growing in the right direction? International Journal of Intercultural Relations, 36, 161-168.
Reference literature (recommended but not obligatory):
Chen, G. M.. (2010). The Impact of Intercultural Sensitivity on Ethnocentrism and Intercultural Communication Apprehension. Intercultural Communication Studies XIX: 1, 1-9.
Coffey, Amy Jo, Kamhawi, Rasha, Fishwick, Paul, & Henderson, Julie (2013). New media environments' comparative effect upon intercultural sensibility: A five-dimensional analysis. International Journal of Intercultural Relations. In press.
Marandon, Gérard. Más allá de la empatía, hay que cultivar la confianza. Revista CIDOB d'Afers Internacionals, 2003, núm. 61-62, p. 75-98
Patel, Fay, Li, Mingsheng, & Sooknanan, Prahalad (2011). Critical Issues in Intercultural Communication. In Intercultural Communication. Building a Global Community. Patel, Fay, Li, Mingsheng, & Sooknanan, Prahalad. New Delhi: Sage.
Patel, Fay, Li, Mingsheng, & Sooknanan, Prahalad (2011). Intercultural Communication. Building a Global Community. New Delhi: Sage.
Rodrigo Alsina, Miquel. Objetivos de la comunicación intercultural. En: La comunicación intercultural. Barcelona: Anthropos, 1999.
4. COURSE AVALUATION
This course is taught in English. The teaching forms and methods are built on practices of
collaborative learning, including interactive lectures, seminars, exercises and group work.
The students are expected to engage in independent reading of literature and participate
actively in the exercises and discussions in class.
The final mark is calculated as follows :
● Final exercise: 70%
● Final oral presentation: 20%
● Class participation: 10%
The final work (4500-5000 words) could be an empirical work (1-2 people) or an theoretical paper (1 person). In both cases it requires deeper, more elaborated and complex discussions around
the same learning outcomes, as well as references to other relevant academic sources in addition to those required in the course.
The main avaluation criteria are:
- Originality and relevance of the topic
- Complexity of the data and/or the theoretical discussions
- Clarity and consistence of the text (and other formal aspects)
- Relevance of the literature
If a student do not pass the course, changes must be made in order to improve the quality of his/her final work. It has to be presented a week after the final session.
5. REFERENCE LITERATURE.
BAÑÓN, A. i FORNIELES, J. (eds.). Manual sobre comunicación e inmigración. San Sebastián: Tercera Prensa, 2008.
BAUMAN, Zygmunt. Identidad. Madrid: Losada, 2005.
BENNETT, Milton J. (Ed.), Basic concepts of intercultural communication: Selected Readings. Yarmouth, ME: Intercultural Press, 1998.
JAVALOY, F., RODRÍGUEZ, A., y ESPELT, E. Comportamiento colectivo y Movimientos Sociales. Madrid: Prentice Hall, 2001.
KYMLICKA, Will. Ciudadanía multicultural. Una teoría liberal de los derechos de las minorías. Barcelona: Paidós, 2010.
MAALOUF, Amin. Identidades asesinas. Madrid: Alianza, 1999.
MORALES, J.F., et al. Psicología Social. Madrid: McGraw Hill, 1996.
NAIR, Sami. Diálogo de culturas e identidades. Madrid: Foro Complutense, 2006.
QUADERNS DEL CAC. Televisió i immigració. Quaderns del CAC, 2006, nº 23-24, setembre-abril. Consell de l'Audiovisual de Catalunya.
RODRIGO ALSINA, Miquel. La comunicación intercultural. Barcelona: Anthropos, 1999.
SAMOVAR, Larry A., PORTER, Richard E., & McDANIEL, Edwin R. Intercultural Communication: A Reader. Boston: Wadsworth Cengage Learning, 2009.
WATZLAWICK, Paul, BEAVIN, Janet, y JACKSON, Don. Teoría de la comunicación humana. Interacciones, patologías y paradojas. Barcelona: Herder, 1981 (original de 1967).
Reservation for changes.