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Academic year 2014-15

Entrepreneurship and Business Creation

Degree:	Code:	Type:
Bachelor's Degree in Computer Science	21457	Optional subject
Bachelor's Degree in Telematics Engineering	21760	Optional subject
Bachelor's Degree in Audiovisual Systems Engineering	21647	Optional subject

ECTS credits:

Workload:

100 hours

Trimester:

2nd

Department:	Dept. of Information and Communication Technologies
Coordinator:	Susana Domingo
Teaching staff:	Susana Domingo, Carles Martín
Language:	Catalan/spanish: classes, documents. English: documents, reports, videos. Anglès: material de classe, articles, videos.
Timetable:
Building:	Communication campus - Poblenou

Introduction

The Entrepreneurship course (ECE) is one of the entrepreneurship subjects offered by the ESUP- UPF. It is an optional course within the Engineering Polytechnic School curriculum.

The aim of this course is to promote entrepreneurship by providing students with the main tools to be able to develop the entrepreneurial process.

The highly practical component of this course will enable students to learn the main features of today's startups. The course will help students distinguish the different phases for setting up a business, as well as how to recognize the key roles of the founding teams of a new company. The students will learn how to differentiate and assess an idea for a business opportunity and know which resources are key (financial, human and information) and recognize the usefulness of a business plan, its structure and contents. Students will also learn how to convince investors by using “The elevator pitch”. As well as lectures students will attend talks from leading experts in entrepreneurship: entrepreneurs, investors, lawyers etc..

Throughout the course there will be a forum where individual students will be able to discuss topical issues related to entrepreneurship.

It is recommended that each student comes with a business idea which may later be developed into a business plan during the course.. Each group will be guided by a tutor to develop their project throughout the course. At the end of the course the students will present their Business Plan in front of the teachers.

The ECE course is coordinated in conjunction with OETIC (compulsory for all degrees) and the Knowledge Economy (compulsory in Telematics and I.T, optional in others) with the aim of expanding and putting into practice the concepts of entrepreneurship.

Prerequisites

No previous prerequisites are required to apply for the course. It is recommended that each student come up with a business idea.

Associated competences

In accordance with the degree curriculum, these are the competences to be reached during this course.. The definition of each competence is detailed below:

Transversal Competences

Specific Competences

Instrumental

INS3, INS4, INS5, INS6

Interpersonal

INT1, INT2, INT3

Systemic

SIS1

P1, P4, P6, P7, P8, P9, T2

Assessment

General criteria for assessment and recovery:

General evaluation
Evaluation	Criteria	% final grade	Options to resit	% resit (of final grade)
Active participation in the forum.	From 0 to 10 points Depends on active participation	10%	Option not available	Option not available.
Business plan presentation	From 0 to 10 points Group presentation	10%	Option not available	Option not available.
Seminars and active participation	From 0 to 10 points Delivery and performance milestones	30%	Option not available .	Option not available.
Business plan	From 0 to 10 points Originality of the idea, performance goals, field work carried out, contrastingof business opportunity.	40%	It is possible to redo the Business plan and the final presentation at the end of the course.	40%
Final Exam	From 0 to 10 points Exam of the main concepts.	10%	It is possible to resit the final exam..	25%

At the end of the course, each group will present their final business plan in front of a tribunal. Evaluation will be based on content and the presentation.

Content Area 1. Instrumental aspects of entrepreneurship: from the idea to BP development. The structure of a business plan: the main elements.
Content Area 2. How to create and identify new opportunities. Identification of good business ideas or projects. The canvas business model, the minimum viable product, the lean startup process.
Content Area 2 . The entrepreneurial team. Heterogeneity, complementarities and expertise of the group.
Content Area 3 . Marketing, Sales. Go to market strategy. Identify and quantify the target, market share. Competition. Sales channels. Social networks. Where to find information databases, reports etc.
Content Area 4. How to plan the financial, human and material resources that the company requires.
Content Area 5 . Fundraising to finance the project. Types of funding.
Content Area 6 . Legal requirements. Patents, licenses , data protection etc. .
Content Area 7. Generic criteria for evaluating the potential success of a company . Main determinants of the success and failure of new business projects . The elevator pitch : How to convince investors.
Content Area 8. In parallel with the previous areas, students ( in groups of 3-4 ) must develop a business plan based on a real business opportunity.

Methodology

The methodology used in this course focuses on designing a teaching-learning process based on three types of activities. These are divided into three clearly defined areas:

4 crediits ECTS (100 hours)

44 h Lectures (1,76 créditos ECTS)

56 h Practical sessions out of the class (2,24 créditos ECTS)

Activities / Scope	Face to face Class (in the classroom)	Working group (out of the classroom)	Autonomous (out of the classroom)
Lecture/conference	Traditional class with contents related to entrepreneurship. Conferences.	Proposed research information to contrast the idea and developed the business plan.	Needed to fill the proposal of each group.
Tutoring	Activities to monitor implementation / evaluation of the proposed business plan.	Sessions to prepare proposals and progress reports will be submitted to the tutor.	Specific proposal group per group.
Practice	Components focused on specific educational objectives: finding information and specific tools for BP.	Preparation activities to be carried out in the session	Accomplishment of project planning, expanding the knowledge / skills with these practical elements.

Resources

Sources of information. Bibliography (paper and electronic)

Creació d’empreses (2007), Editora especial: Susana Domingo. Editorial ACCID.
Mullins, J. y Komisar, R.(2010): Mejorando el modelo de negocio. Profit Editorial. Barcelona.
Hisrich, R.D., Peters, M.P.y Shepherd, D.A.(2005): “Entrepreneurship”, McGrawHill, 6a Ed.
Olle, M., Planellas, M., Molina, J., et al. (2008): “El plan de Empresa: Cómo planificar la creación de una empresa”. Marcombo. Barcelona.
Osterwalder, A. yPeigner, Y. (2010): “Business Model Generation: A Handbook for Visionaries, Game Changers, andChallengers”. Wiley.
Ries, Eric (2011): The Lean Startup. How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Publishing Group.

Internet (URL):

Informe GEM:

http://www.ie.edu/gem/img/informes/61.pdf

Ideas de negocio:

www.springwise.com

www.co-society.com

ACCIO (Generalitat de Catalunya)

http://www.acc10.cat/ACC1O/cat/

Barcelona Activa (Ayuntamiento BCN)

http://www.barcelonactiva.cat/barcelonactiva/cat/

Portal Pyme: Dirección General de Política de la Pyme

http://www.ipyme.org/es-ES/Paginas/Home.aspx