Academic year 2014-15

ICT Business Organisation

Degree:	Code:	Type:
Bachelor's Degree in Computer Science	21430	Compulsory subject, 3rd year
Bachelor's Degree in Telematics Engineering	21736	Compulsory subject, 3rd year
Bachelor's Degree in Audiovisual Systems Engineering	21619	Compulsory subject, 3rd year

 

ECTS credits:

4

Workload:

100 hours

Trimester:

2nd

 

Department:	Dept. of Information and Communication Technologies
Coordinator:	Carles Soler
Teaching staff:	Carles Gasch Javier de la Ossa Carles Pacha Carles Soler
Language:	Catalan
Timetable:
Building:	Communication campus - Poblenou

 

Introduction

The course aims to introduce students to the world of business, giving a comprehensive and systemic different fields that form and placing it in a more comprehensive interaction with the environment.

In parallel, the course aims to help the consolidation of professional skills necessary for the proper performance of the student once incorporated in the workplace.

 

Prerequisites

The subject of Management of ICT requires specific knowledge or prerequisites are referring to content that constitutes learning.

However, as the course is very focused future engineers in the field of ICT and the material is focused on the technology sector and telecommunications, adequate knowledge in this area is essential to use a complete.

 

Associated competences

General skills instrumental ( INS )

INS3 . Ability to apply knowledge to analyze situations and solve problems .
INS4 . Skills in research and information management .
INS5 . Skill in decision making.
INS6 . Ability to communicate orally and properly written in Catalan and Spanish , both in
expert and inexpert audiences .

General skills interpersonal ( INT )

INT1 . Ability to work in a team.
INT2 . Ability to work in interdisciplinary and international contexts .
INT3 . Leadership , coordination and initiative.

Specific skills , enabling professional (P)

P1 . Ability to draft and development projects in the area of ​​their specialty.
P4.Capacitat for managing the activities of the projects subject to the scope of their specialty.
Q6 . Easy to handle specifications, regulations and mandatory standards .
P7 . Ability to analyze and assess the social and environmental impact of technical solutions .
P8 . Understand and apply basic principles of economics and human resource management , organization and project planning , as well as legislation , regulation and standardization in telecommunications .
P9 . Ability to work in a multidisciplinary team and in a multilingual environment and communicate , both in writing and orally , knowledge, procedures , results and ideas related to Information Technology and Communications , and more specifically with telecommunications and electronics.

Specific Skills Basic (B)

B17 . Learn the general principles of economics and business , as well as the impact of telecommunications on society .

Specific Skills Telecommunication Engineering (T )

T2 . Ability to use computer applications ( office automation , databases , advanced computing , project management , visualization , etc. . ) To support the development and operation of networks , services and applications in telecommunications and electronics .
T6 . Ability to design , deploy , organize and manage networks , systems , services and telecommunications infrastructure in certain contexts residential , corporate and institutional responsibility for the implementation and continuous improvement , as well as meet their economic and social impact .

 

Assessment

Conceptual Evaluation (40%)

- Written test which evaluates the achievement of the theoretical content of the course
- It requires a minimum score of 50 in the final weigh
- Recoverable July

Business Plan in the ICT sector (50%)

- Presentations partial (60%)
- Final Presentation (20%)
- Written Report (20%)
- It requires a minimum score of 50 in the final weigh
- Do not recoverable

Continuous assessment (10%)
 
-Proposed activities throughout the year
-Do not recoverable

 

Contents

PROFESSIONAL SKILLS
- Presentations
- Public Speaking
- Minutes of meetings

Business concept
- Organization and Management
- Strategic Purpose
- Idea, value, competitive advantage
- Sustainability

MARKETING
- Strategic Marketing
- Segmentation
- Competition
- Positioning
- Tactical Marketing
- Product
- Price
- Communication
- Distribution

FINANCE
- Business Plan
- Forecast cash

OPERATIONS
- Project Development
- Provision of services
- Procurement Operations

INFORMATION SYSTEMS
- Value chain
- Project
- Outsourcing
- E-business

HUMAN RESOURCES
- Motivation
- Management and Leadership
- Equipment

ENVIRONMENT
- Attractiveness of a sector
- Environment distant
- Values

 

Methodology

The learning process is to reference companies in the ICT sector . Emphasis within the business, especially in the work of projects and service delivery aspects of technological innovation . Thus , the resources used are focused on real or simulated these sectors .

 

Teaching resources that are used are:

 

Case studies that allow to compare the student's prior knowledge or placing them in environments close to reality, either simulated or clear references to reality.
Exercises that reinforce learning through the application of knowledge to solve problems.
Search for information . For complete information that forms the business plan , the team should seek external sources of information. The web is the most common source .
Business Plan . The application of knowledge that students acquire is done , so essential in the business plan that every working group is doing throughout the year . The business plan should include all aspects that have worked throughout the year .
 

With these resources , the learning process revolves around the business plan in which students were applying , working in groups, the skills they acquire during the course . The evolution of the work around the Business Plan are summarized in partial summaries are outlined and evaluated throughout the course . Tutorials -level working group used to ensure each group advance to the final objective . The end result can be summarized at the end of the course by a final report and a presentation to the class group . The use of spreadsheets and PowerPoint is used to acquire the domain in the technological tools that are used in these tasks .

 

The learning process is based on use cases as triggers the need to learn . The resolution of the case leads to the consolidation of knowledge through educational sessions and finally used the exercises to ensure the degree of achievement of the competition.

 

Conducting presentations and meeting minutes are used to strengthen the skills of oral and written communication and teamwork .

 

Please add activity table:

	In-class activity			Out-of-class activity	Assessment activity
Topic	Full group	Medium group	Small group
Total:						Total:

 

Resources

Textbooks

• García del Junco, J., “Técnicas de Gestión Empresarial”, McGraw-Hill, 2002
• García del Junco, J., Casanueva, C., “Prácticas de la Gestión Empresarial”, McGraw-Hill, 2000
• Kotler,P., Jain,D.C., Maesincee,S.; “El Màrqueting se mueve”, Paidós Empresa, 2002
• Sala i Martín, X., “Economía liberal para no economistas y no liberales”, Penguin Random House, 2010

Further reading

• Drucker, P., “La gestió en temps de grans canvis”, UOC-Portic, 2000
• Cuervo García, A., “Introducción a la Administración de Empresas”, Ed. Civitas, 1994
• Ludevid, M., Ollé, M., “Como crear su propia empresa”, Ed. Marcombo, Barcelona, 1990
• Kotler, P., “Los 80 conceptos esenciales de Màrqueting”, Pearson, Prentice Hall, 2003
• Santesmases Mestre, Miguel; “Màrqueting, conceptos y estrategias”, Pirámide, 1999
• Hisrich, R.D., Peters, M.P., Shepherd, D.A., “Entrepreneurship”, McGrawHill, 6a Ed. 2005