Audiovisual Media Structure and Ecology (20378)
Degree/study: Degree in Audiovisual Communication
Year: 2nd
Term:1st
Number of ECTS credits: 6 credits
Hours of studi dedication: 150 hours
Teaching language or languages: catalán
Teaching Staff: Joan Corbella and Reinald Besalú
1. Presentation of the subject
This course, as a continuation of the subject Structures of Social Communication, intends to endow students with the suitable theory and methodology knowledge to be able to analyze the communicative system from a multidimensional perspective: economical-industrial, political-legal, technological and socio-cultural.
The objective is that students are capable of understanding the links between agents of audiovisual communication and the dynamics of changes in structure and organization of audiovisual media and services.
2. Competences to be attained
General:
Acquiring skills in academic and applied research.
Acquiring training to integrate into audiovisual management professional or expert assignments in audiovisual studies.
Specific:
Linking the subject to the general training in Social Sciences in order to provide a contextual competence of transversal character.
Providing training in History and Structure of Communication.
Providing training in knowledge of communication technologies, for the development of formats and audiovisual support.
Providing basic training related with the audiovisual planning and management and the realization of communicative projects.
3. Contents
BLOCK I
Unit 1
Theoretical and methodological basis for the analysis of the audiovisual sector from the prospect of ecology and communication.
The audiovisual sector and the cultural industries. The process and agents of the audiovisual communication. Structure, system and ecology of communication. Dimensions for the analysis: economical-industrial, political-legal, technological and socio-cultural. Convergence and Globalization.
Unit 2
Historic evolution of the audiovisual services structure
From the classical structures to new circuits, in cinema, in music, in radio and in internet. The evolution of television models in the world.
BLOCK II
Unit 3
Transformation in the audiovisual panorama: technology and economy
The technological innovation in the audiovisual: results and implications. The economical changes and the revision of the economical models in the audiovisual world. Author copyright.
Unit 4
Policies and regulations on the audiovisual
Implication of public policies in the development of the audiovisual landscape: regulation. The main subjects of regulation: concentration and pluralism; juridical statute of the audiovisual services, and consequences; public service and public management of the audiovisual: the authorities of regulation; the promotion and support measures to the audiovisual; the chronology of exploitation of the audiovisual works.
Unit 5
The social use of the audiovisual
Uses and consumption of the audiovisual services in society. Analysis of classical and emergent cases. The measure of the use of audiovisual media.
BLOC III
Unit 6
The audiovisual sector in Catalonia and Spain
The Catalan and Spanish audiovisual panorama, in the international environment. The keys of recent evolution. The present panorama.
Unit 7
The audiovisual sector in other countries
4. Assessment
To pass the subject it is an indispensable condition to pass the final exam. The final qualification is given by the exam grade, but it can be modified with the results of the group exercises that are carried out during the course. Each graded exercise can increase the final grade up to 0.5 points.
Exercises
Exercise 1: the big issues in the audiovisual (not graded)
Exercise 2: ideation of an audiovisual agent
Exercise 3: the audiovisual panorama in 2020. Concept dictionary
Exercise 4: regulation concepts
Exercise 5: law analysis (not graded)
Exercise 6: interview analysis (not graded)
Exercise 7: data on the uses of the audiovisual around the world
Exercise 8: transformations of the audiovisual around the world
5. Bibliography and teaching resources
5.1. Basic bibliography
ACADEMIA DE LAS ARTES Y LAS CIENCIAS DE LA TELEVISIÓN. La industria audiovisual en España. Escenarios de un futuro digital. Madrid: Academia de la TV, 2010.
ARNANZ, Carlos M. Negocios de televisión. Transformación del valor en el modelo digital. Barcelona, Gedisa, 2002.
ARTERO, Juan Pablo. El mercado de la televisión en España: Oligopolio. Barcelona: Deusto, 2007.
BUSTAMANTE, E. Radio y televisión en España. Historia de una asignatura pendiente de la democracia. Barcelona: Gedisa, 2006.
BUSTAMANTE, E. (coord.). Hacia un nuevo sistema mundial de comunicación. Industrias culturales en la era digital. Barcelona: Gedisa, 2003.
CEREZO, Julio (dir.). Cuadernos de comunicación EVOCA. Madrid: Evoca, 2010.
CONSELL DE L'AUDIOVISUAL DE CATALUNYA. Informe sobre l'audiovisual a Catalunya. Barcelona: Generalitat de Catalunya, anual.
CONSELL DE L'AUDIOVISUAL DE CATALUNYA. Quaderns del CAC, núm. 34: Vers una nova ecologia de l'audiovisual. Barcelona: CAC, 2010.
EGEDA: Panorama audiovisual. Madrid, Egeda, edició anual.
5.2. Complementary bibliography
ATKINSON, D.; RABOY, M. (i d'altres). La radio y la televisión de servicio público: el desafío del siglo XXI. Ediciones UNESCO, 1998.
BROWN, A. & PICARD, R. (eds.) (2005). Digital Terrestrial Television in Europe. Mahwah, NJ: Lawrence Erlbaum Associates Publishers.
BUSTAMANTE, E. La televisión económica. Financiación, estrategias y mercados. Barcelona: Gedisa, 1999.
COMISIÓN EUROPEA. Libro verde sobre la convergencia de los sectores de telecomunicaciones, medios de comunicación y tecnologías de la información y sobre sus consecuencias para la reglamentación. Brussel·les: CE, 1997. (http://europa.eu.int/ISPO/convergencegp/greenp.html).
DOYLE, Gillian. Understanding media economics. Londres, Sage, 2002.
EUROPEAN AUDIOVISUAL OBSERVATORY. Television and media concentration. Regulatory Models on the National and the European Level. Strasbourg: Consell d'Europa, 2001 (Revista Iris special).
FLICHY, P. Une histoire de la communication moderne. Espace public et vie privée. París: Ed. La Découverte. [Traducció espanyola: Una historia de la comunicación moderna. Espacio público y vida privada. Barcelona: Gustavo Gili, 1993].
HALLIN, Daniel C./ Paolo MANCINI. Sistemas mediáticos comparados : tres modelos de relación entre los medios de comunicación y la política Barcelona: Hacer, 2008
INCOM: Informe de la comunicació a Catalunya 2007-2008. Barcelona, Universitat Autònoma de Barcelona, 2009.
MEDINA, Mercedes. Estructura y gestión de empresas audiovisuales. Pamplona, EUNSA, 2005.
RICHERI, G. La transición de la televisión. Barcelona: Bosch, 1994.
5.3. Teaching resources
Recommended readings as a complement of the contents exposed in class available at the Aula global
6. Metodology
Master classes
Practice sessions
Group assignment
Individual study
7. Planning of activities
Week 1
In class activity: subject presentation and initiate 1st assignment
Out-of-class activities: bibliography reading
Week 2
In class activity: Unit 1 master class. Continuation of 1st assignment
Out-of-class activities: bibliography reading
Week 3
In class activity: Unit 1 and 2 master class. Presentation of 2nd assignment.
Out-of-class activities: carry out 2nd assignment
Week 4
In class activity: Unit 2 master class and tutorship for 2nd assignment
Out-of-class activities: carry out 2nd assignment
Week 5
In class activity: Unit 3 master class. Speech presentation and 2nd assignment hand in.
Out-of-class activities: written and speech preparation of 2nd assignment.
Week 6
In class activity: Unit 3 master class. 3rd assignment presentation.
Out-of-class activities: bibliography reading and carry out 3rd assignment.
Week 7
In class activity: Unit 4 master class. Carry out 4th assignment.
Out-of-class activities: bibliography reading, Finish 4th assignment, and if needed, carry out 3rd assignment.
Week 8
In class activity: Unit 4 master class, hand in 4th assignment and carry out 4th assignment.
Out-of-class activities: bibliography readings and carry out 3rd assignment.
Week 9
In class activity: Unit 5 master class. Carry out 6th assignment.
Out-of-class activities: Carry out 3rd and 7th assignment
Week 10
In class activity: Unit 6 master class. Oral speech and hand in 7th assignment.
Out-of-class activities: bibliography reading, preparation of oral speech and carry out 3rd assignment
Week 11
In class activity: Unit 6 and 7 master class. Carry out 8th assignment and hand in 3rd assignment.
Out-of-class activities: study and finish, if needed, 8th assignment
Exam period
Final exam
Hand in 8th assignment