Audiovisual communication and research (20372)
Degree/study: Degree in Audiovisual Communication
Course: 1st
Term: 1st
Number of ECTS credits: 6
Student's dedication: 150 hours
Teaching language or languages: Catalan, with Catalan research, Spanish and English.
Lecturer: Lluis Codina and Cristofol Rovira
1. Subject presentation
This subject includes an orientation workshop/seminar that contributes in learning the main knowledge and competences for future audiovisual communication professionals on web sites and the digital world:
˗ Information architecture in web sites with use of standards
˗ Image and video banks of professional use
˗ Press data bases and specialized searchers for professional and academic purposes
Besides, the subject includes the Introductory Course at University that is imparted throughout the first two weeks.
2. Skills to be developed
2.1. Knowledge
· Information architecture
· Web standards
· Image banks
· Press data bases
· Academic and professional search engines
· Introductory Course at University
2.2. Skills
· Conception and design of web sites with standards
· Creation of accessible web sites
· Use of national and international professional image banks
· Use of digital image banks with open licenses (Creative Commons)
· Use of press bases
· Analysis and development of projects
3. Contents
Unit 1 Introductory Course at University
Unit 2 Information Architecture I (XHTML and CSS)
Unit 3 Information architecture II (wysiwyg editors)
Unit 4 Image Banks
Unit 5 Press data bases
Unit 6 Project: Conception and design of a web site
4. Assessment
4.1. Assessment criteria:
· Class attendance
· Assignment development (case studies) in out-of-class activities
· Carrying out Didactic Units (Workshops in computer rooms)
· Test
· Project execution
5. Bibliography and didactic resources
5.1. Basic bibliography
Codina, Lluís, and Cristòfol Rovira. 2008. OpenOffice y el formato OpenDocument:
Deuze, MArk. 2003. The web and its journalisms: Considering the consequences of different types of newsmedia online. New Media & Society. June 1st .
Gaffeney, Gerry, and Daniel Szuc. 2006. The usability kit. Collingwood: Sitepoint.
Gillenwater, Zoe M. 2009. Flexible web design: Creating liquid and elastic layouts with CSS. Berkeley: New Riders.
Lloyd, Ian. 2008. Build your own web site: The right way using HTML & CSS. 2nd Edition ed. Collingwood: Sitepoint.
Pew Research Center. Journalism.org- the state of the news media 2007. [visited 11/13/2007 2007]. Available from http://www.stateofthenewsmedia.org/2007/index.asp (accessed 11/13/2007).
---. Project for excellence in journalism (PEJ) | understanding news in the information age. [visited 11/13/2007 2007]. Available at http://www.journalism.org/ (accessed 11/13/2007).
Rovira, Cristòfol, Lluís Codina, and Mari-Carmen Marcos. 2009. Cómo contratar un servicio de posicionamiento web. El Profesional De La Información 18, (2): 229-35.
Schraefel, M. C. 2007. What is an analogue for the semantic web and why is having one important? Paper presented at HT '07: Proceedings of the 18th conference on Hypertext and hypermedia, Manchester, UK.
Voces, Ramon, and Lluís Codina. 2009. Web móvil y su implantación en la administración local española. El Profesional De La Información 18, (2): 211-7.
Zhang, Jin, and Alexandra Dimitroff. 2005. "The impact of metadata implementation on webpage visibility in search engine results (part II)". Information Processing & Management. 5.
5.3. Didactic Resources
Aula Global
6. Methodology
6.1. Expositive session (master class)
6.2. Seminars/Workshops
6.3. Case studies
6.4. Test resolutions
6.5. Use of bibliographic resources
6.6. Teamwork to resolve a project
7. Activity program
Weeks 1 and 2: Introductory Course at University
Weeks 3 and 4: Information Architecture
Weeks 5 and 6: Image and video banks
Weeks 7 and 8: Press data bases and specialized search engines
Weeks 9 and 10: Web site project