Script and Interactive Design Workshop (20446)
Degree/study: Degree in Audiovisual Communication
Year: 3rd
Term: 1st
Number of ECTS credits: 4 credits
Hours of studi dedication: 100 hours
Teaching language or languages: catalan
Teaching Staff: J. Ignacio Ribas, Pedro Freixa, Carlos Sora, Juan Soler-Adillón
1. Presentation of the subject
This subject pretends that students achieve certain capacities:
To read, to interpret and to analyse in detail an interactive speech with the aim to learn to recognise its possible innovative purposes.
To write the synopsis, a script and a first structuring of an interactive and a style book.
To integrate in a team that develops a reasonably operative prototype of interactive.
To write a memory that, together with the prototype, allows to assess the feasibility, the functionality and the quality of the project.
To reflect on the adaptation of a "same speech" in diverse forms of supports and interface.
It is an essentially practical subject but with a solid theory knowledge that will provide some basis on interactive communication and reflection basis on the subject's speech. In consequence, the process of reading and scripting is based on two points of view, theory and practice.
The programming sessions will be carried out with Adobe Flash and its programming language ActionScript 3. The aim is to endow students with the necessary resources and programming and production knowledge of interactive to create the prototype of the final project.
This subject collects and expands some theory and practice aspects that have been given in other previous subjects of the area of Interactive Communication, and it can be helpful as a starting point for other elective subjects and can be a previous project to a Final Project in this speciality.
2. Competences to be attained
Capacity to apply knowledge and understanding in a professional way in order to carry out the job or profession, and to have competences that are usually proved through the elaboration and uphold of arguments and solving problems in the field of study itself.
Capacity for communicating information, ideas, problems and solutions in expert audiences as well as non expert ones.
Learning skills that allow continuing the studies in a widely self-guided or autonomous way.
Capacity and skills to manage production, design and direction processes of the audiovisual work.
Skills in communicative knowledge and its inter-relationship with social sciences and new technologies.
Capacity and skills for creativity and innovation.
Capacity and skills to use computer systems and resources, and its interactive applications.
3. Contents
Developed by sessions:
Session 1:
Master class, 4 hours, Ignacio Ribas
Subject presentation
Introduction to interactive communication.
The hypertext and the interactive multimedia applications. Concept review
Approximation to a cultural interactive typology
Educational, cultural and author interactive
Basic ideas of interactive design.
Several approximations to scripts and interactive design:
Design by efficiency
Design by stimulus
Case study. Viewings
Session 2:
Master class, 2 hours, Ignacio Ribas
Design by stimulus (continuation)
Brief notes:
Cultural broadcasting and forms to build a speech in different media
On how we use the media: hypermedia and transparency
Interactive cultural broadcasting in different platforms
Case study. Viewings
Seminar, 2 hours, Pedro Freixa
Interactive "Decoupage".
Content and structure.
On-line cultural interactive readings assignment
Session 3:
Master class, 2 hours, Ignacio Ribas
Interaction script form
Intrinsic features of the multimedia interactive script
Case study. Examples of scripts and synopsis
Approximation to the interactive script writing
Seminar, 2 hours, Pedro Freixa
From "decoupage" to the script process.
Note on the step from the script to the prototype:
From the work in paper to the work with programs
Interface design: navigation and structure
Session 4:
Master class, 2 hours, Ignacio Ribas
Some intrinsic strategies for the production of interactive speech
Global strategies. Examples of viewings
Local strategies. Examples of viewings
Case study. Viewings
Seminar, 2 hours, Carlos Sora
Introduction to programming in the Adobe Flash environment. First steps:
What is programming?
Basic rules of programming
Navigation and MovieClips (review)
Key words
Structuring
Type of data
Session 5:
Seminar, 2 hours, Ignacio Ribas / Pedro Freixa
Practice work on the script of the group project
Seminar, 2 hours, Carlos Sora
Programming in the Adobe Flash environment. Patterns and conditional:
Variable
Comparisons
Repetition (loops)
Conditional
Session 6:
Presentation, 4 hours, Ignacio Ribas / Pedro Freixa / Carlos Sora / Juan
Soler
Public presentation by each group of their pre-project
Session 7:
Seminar, 2 hours, Carlos Sora
Programming in the Adobe Flash environment. Actions:
Creation and functions request
EventsListeners
Mouse actions
Group work without profesor, 2 hours
On each group's project
Session 8:
Seminar, 2 hours, Carlos Sora:
Media control
Play and video and sound control
Movies organization by prototype
Group work without profesor, 2 hours
On each group's project
Session 9:
Seminar, 4 hours, Carlos Sora / Juan Soler-Adillon
Programming in the Adobe Flash environment.
Dinamic request of movies and media
Review of the final group project proposal
Session 10:
Seminar, 4 hours, Carlos Sora / Juan Soler-Adillon
Practice work on the final project of each group
Hand in session:
Presentation, 4 hours, Ignacio Ribas / Pedro Freixa / Carlos Sora / Juan
Soler
Public presentation of projects by each group.
Hand in memory.
4. Assessment
This subject is based on the production, in teams of 4 or 5 students, of an interactive project that allows showing the conceptual knowledge as well as the acquired techniques during the course.
Generally, the assignments will give special emphasis to the use of the audiovisual resources and their association with the capacity to manage them and integrate them with the user's actions. Therefore, they will be similar products to the so called "author interactive ", strongly based in the specificity of the interactive audiovisual or multimedia speech.
The projects will always have a cultural referent, considered in a wide sense.
Different project typologies will be proposed, related to the examples viewed during the course, as interactive stories, cultural games and documentaries or interactive tests.
They will be thought to work in a computer with a mouse, a keyboard, a screen and speakers. In a parallel way, we will set off a reflection on how the speech for a mobile manipulability device as a "smartphone" or an autonomous small table could be.
La evaluación se basa en el trabajo de grupo, especialmente en el resultado final, pero también en las aportaciones individuales de cada miembro durante las sesiones de la asignatura. En cuanto al resultado se valorará la presentación y defensa del interactivo tanto en la Session 6 como en la Session final pero especialmente el propio interactivo y la memoria que lo acompañará.
The assessment is based on the teamwork, especially in the final result, but also in the individual contributions of each member during the subject's sessions. As for the result the presentation and defence of the interactive will be valued in the Session 6 as well as in the final Session but especially by the interactive itself and the memory that goes attached to it. The basic idea is that the prototype, the memory and the public presentation are used for explaining the project with clarity to somebody else, as a possible producer, promoter or final customer. In the final result the feasibility - of any type - of the project will be especially assessed.
The adequacy of the result with the initial idea - objective public, detected needs, planned uses, etc. - will be specially taken into account, the evolution of the assignments in the different phases of the project and very especially the appropriateness of the solutions of interaction adopted, that is, the incorporation of the interaction and of the management of the media as a good expressive resource.
The memory has to contain as a base the different documents that have been generated along the course, as well as the reflections done by the group regarding to the area, public and application uses. These points can become definite, for example in:
Original idea, brief initial synopsis and original diagram
Definition of area, public and planned uses
Definite script and description
Global and local schemas of navigation
Main interfaces
Technical specific needs to the project.
Comment on the adaptability in portable devices.
References
Free comment (optional)
5. Bibliography and teaching resources
5.1. Basic bibliography
Garrand, T.: Writing for Multimedia. Entertainment, Education, Training,
Advertising and the World Wide Web. Boston, MA: Focal Press, 1997 and
posteriors.
Landow, G. P.: Teoría del hipertexto, Barcelona, Paidós, 1997.
Laurel, B. Computer as Theatre. New York: Addison-Wesley, 1998 (6th reprint)
Murray, J.: Hamlet en la holocubierta. El futuro de la narrativa en el
ciberespacio. Barcelona: Paidós, 1999.
Lynch, P. J. & Horton, S.: Web Style Guide: Basic Design Principles for
Creating Web Sites, Yale Univ Pr., 1999.
Lott, Joey: ActionScript 3.0 para desarrolladores Flash, Anaya Multimedia, DL
2007
5.2. Complementary bibliography
Aristòtil Metafísica. Madrid: Alianza, 2008. Translated by María Luisa Alía
Alberca. Orig. cha. - 335-322
Bernstein, M. "The Navigation Problem Reconsidered". A: Berk, E.; Hypertext /
Hypermedia handbook. New York: Intertext Publications / McGraw-Hill, 1991.
Boling, E.; Kirkley, S.; "Interaction Design for multimedia software". AAIM 4th
Annual Conference on Multimedia in Education and Industry. 1995.
Bolter, Jay David; Grusin, Richard. Remediation. Cambridge, MA: MIT Press,
2000
Bou, Guillem El guión multimedia. Madrid: Anaya Multimedia, 1997.
Csikszentmihalyi, M. Fluir. Barcelona: Kairós, 1997.
Nielsen, J. Usability Engineering. Boston: Academic Press, 1993.
Plató Diàlegs. Vol. XIV. Teetet. Barcelona: Fundació Bernat Metge, 1995.
Translation, notes and introduction by Manuel Balasch. Orig., cha. - 369
Russo, Eduardo Ángel. Diccionario del cine. Buenos Aires: Paidós, 1998
Shneiderman, B.; Kearsley, G. Hypertext Hands-On. Reading, MA: Addison-
Wesley, 1989.
CD-ROM Format:
Cryo Interactive; Canal+ Multimedia; Réunion des Musées Nationaux Versailles
1685. Complot à la Cour du Roi Soleil. París, 1996
Fundació Joan Miró; Universitat Pompeu Fabra; Club d'investissement Media.
Joan Miró. El color dels somnis. Barcelona: 1998.
Hyptique; Réunion des Musées Nationaux; Gallimard Jeunesse; France
Telecom Multimedia. Au cirque avec Seurat. Paris: 1996.
Index +; Télérama; Réunion des Musées Nationaux. Moi, Paul Cézanne. Paris:
1995.
Index +; Flammarion. Opération Teddy Bear. Paris: 1996.
Microsoft; National Gallery; Cognitive Applications Limited. Microsoft Art
Gallery. Londres: 1994. Orig., 1991
Montparnasse Multimédia; Réunion des Musées Nationaux; Index +. Le Louvre.
París: BMG Interactive, 1994.
Montparnasse Multimédia; Réunion des Musées Nationaux; Le Lab. Musée
d'Orsay. Visite virtuelle. París: BMG Interactive, 1996.
News Multimedia; Zappa Digital Arts. Makers of the 20th Century. Leighton
Buzzard (Great Britain): News Multimedia, 1996.
Victor-Pujebet, Romain Le livre de Lulu. New York/Paris: Organa/Flammarion,
1995.
On-line resources (among others):
"Barcelona and Modernity: Gaudí to Dalí". A: The Metropolitan Museum of Art.
New York [On-line virtual exhibition] http://www.metmuseum.org. [Consulted:
September 2010].
Meyer, P. "Fotografío para recordar". A: Zonezero [On-line virtual exhibition]
http://www.zonezero.com/exposiciones/fotografos/fotografio/indexsp.html
[Consulted: September 2010].
Institute of Human Origins Becoming Human http://www.becominghuman.org/
Arizona State University; Terra Incognita; Neon Sky; Alfred P. Sloan
Foundation, 2001. [Consulted: September 2010].
San Francisco Museum of Modern Art "Making Sense of Modern Art"
http://www.sfmoma.org/MSoMA/ A: Interactive Features
http://www.sfmoma.org/pages/interactive_features San Francisco Museum of
Modern Art; Idea Integration, 2000-2010. [Consulted: September 2010]
5.3. Teaching resources
Session notes and educational material available in the Campus Global
Resources space in the server
Resource web: Subject's webpage " Script and Interactive Design workshop" from the Audiovisual Communication studies:http://www.dtic.upf.edu/~ribas/GuioDisseny/
6. Metodology
The course consists on master classes, seminars, sessions of public presentation and debate and teamwork in class hours according to the distribution detailed in the sections 3 and 7. It will also be necessary to dedicate out of class hours to the teamwork, the individual work and the personal study.
7. Planning of activities
The activity schedule detailed in section 3 is based on the following calendar:
7.1 Calculation of the effort required by students:
The attendance working hours in class are the following:
·Master class...................................................................................10 hours
·Seminars.......................................................................................22 hours
.Presentation and debate sessions .................................................. 8 hours
·Subtotal attendance........................................................................40 hours
The recommended hours of out of class individual work are the following:
·Teamwork in class hours...................................................................8 hours
· Teamwork out of class hours..........................................................32 hours
.Individual work out of class hours...................................................10 hours
·Personal study out of class hours.....................................................10 hours
·Subtotal non attendance 60 hours
·Total...............................................................................................100 hours