International Business (21152)
Degree/study: degree in International Business Economics
Year: 2nd
Term: 3rd
Number of ECTS credits: 5 credits
Hours of studi dedication: 125 hours
Teaching language or languages: English
Teaching Staff: Jose Luis Martin Marín Arandia
1. Presentation of the subject
Conducting business internationally involves a unique set of challenges. Diverse cultures, laws, languages, and currencies add to the complexity of putting together and managing international business ventures. This course will help you prepare for these type of activities by exploring a number of questions which focus on various aspects of international business. The primary vehicle for accomplishing this will be class discussions built around presentations by the instructor and students as well as cases dealing with a range of issues, countries and industries.
2. Competences to be attained
Decision Making
Managerial Perspective
Creativity for solving problems
Social skills
Communication skills
3. Contents
1. Should we expand internationally?
a. Course Intro
b. Globalization, Regionalism, Nationalism
c. Regional Economic integration
2. Why countries trade?
a. Main traditional trade theories
b. Modern theories on developing competitive advantage
3. Government intervention in trade
4. How do we go about entering an international market and structuring an international opportunity?
5. Analyzing environmental forces in international Business.
a. Legal environment
b. Political environment
c. Economical environment
d. Cultural environment
6. Selecting entry mode
a. Exporting
b. Licensing
c. Franchising
d. Joint Venture
e. Strategic Alliance
f. FDI
7. Trends in global business
4. Assessment
Course grade will be structure as follows:
1. Homework and class activities 20 %
2. Team presentation 30 %
3. Final Exam 50 %
In order to pass the course, 80% of presence in class is mandatory. Also punctuality is an important issue. Class begins at 9 A.M and entry will be allowed no later than 5 minutes. Students are allowed to enter class during break time, without right to record assistance.
Homework and class activities
• This part includes all activities develop inside or outside class, individually or in teams, as well as written case analysis.
• Participation has two main components: the attendance and the cases of the subject.
• Attendance is a requirement for each class, including practice classes. Missing class more than three times will lead to a null grade for class participation.
• The cases are a central component of this subject. As opposed to the usual traditional teaching, this subject intends to promote active acquisition of knowledge. With this aim in mind, the subject replaces half of the traditional classes with case discussion and practical acitivities sessions. Discussion sessions are essentially debates and dialogues between professor and students. This requires previous preparation, including:
Team Presentation
Teams will be assigned with a topic to be presented on class. Presentations must include the following sections:
Section I: Theoretical presentation (reading analysis and critique). Time allocated to this section: 30 minutes (50% of the grade - 30% will be allocated to analysis and 20% to the critique). Critique is as important as the analysis section.
Section II: Application section. In this section team is responsible for developing a learning activity (mini-case, debate, workshop, role playing, and exercise) which involve all the class, based on theory presented (or related to) in the first part of the presentation. Time allocated to this section: 50 to 60 minutes. (50% of the grade)
5. Bibliography and teaching resources
5.1. Basic bibliography
Global Business Today.
Charles W.L. Hill
Fifith Edition. 2007-2008.
McGraw Hill
5.2. Complementary bibliography
International Business. Competing in the Global Marketplace.
Charles W.L. Hill
Sixth Edition. 2007.
McGraw Hill
International Business: The Challenge of Global Competition.
Donald Ball ; Wendell H. McCulloch,; Michael Geringer; Michael S Minor; Jeanne M. McNett.
11th Edition. 2007-2008.
McGraw Hill
5.3. Teaching resources
Newspapers
Wall Street Journal, the Financial Times.
Magazines
Business Strategy Review, Harvard Business Review, MIT Sloan Management Review
6. Methodology
In the course, different pedagogical methodologies are used in order to reach the objectives:
1. Plenary sessions
2. Analysis of business problems and case studies
3. Textbook and readings guided classroom discussions and lectures
4. Preparation of group and individual assignments
5. Lectures
7. Planning of Activities
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COURSE SCHEDULE
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Abr - 4 |
Introduction to the course |
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Abr - 5 |
Case method |
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Abr - 11 |
International Environment |
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Abr - 12 |
International Environment |
Case: Wal Mart |
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Abr - 26 |
Globalization |
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May - 2 |
Regional Economic Integration |
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May - 3 |
Macroforces in IB |
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May - 9 |
Macro forces in IB / Government Intervention |
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May - 11 |
Seminar 1 |
Exercise: benefits of trade |
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May - 16 |
The globalization of markets |
TEAM 1 (A&B) |
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May - 17 |
The competitive advantage of nations |
TEAM 2 (A&B) |
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May - 18 |
Seminar 2 |
Case: Go global or no |
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May - 23 |
Managing Risk ins an unstable world |
TEAM 3 (A&B) |
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May - 25 |
Seminar 3 |
Exercise: Alpha & Beta |
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May -30 |
Distance Stills matters |
TEAM 4 (A&B) |
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May - 31 |
Strategies that fit emerging markets |
TEAM 5 (A&B) |
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June - 1 |
Seminar 4 |
Exercise on selecting international markets Reading: Managing global expansion: a conceptual framework |
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June - 6 |
Going global: Lessons from late movers |
TEAM 6 (A&B) |
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June - 8 |
Seminar 5 : The entrepreneurs path to global expansion |
TEAM 7,8,9 Y 10(A&B) |
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June - 14 |
Born Global companies |
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June - 15 |
Seminar 6 |
Case: Vietnam Case |