Tema 1
Course Introduction and Goals; IT Hardware; Internet infrastructure.

Tema 2
Technology: Internet software; .NET, Java.

Tema 3
Technology: Databases; Management software.

Tema 4
Data Analysis.

Tema 5
Customer Information, Data Mining.

Tema 6
Data Mining, Database Marketing.

Tema 7
Consumer behavior on the Internet.

Tema 8
Online Profiling.

Tema 9
Internet Advertising and Marketing.

Tema 10
Internet Advertising and Marketing; Privacy.

Tema 11
E-commerce.

Tema 12
Catalog sales and Internet sales.

Tema 13
Industries: Travel, Finance, Real Estate.

Tema 14
B2B, B2C, C2C Market Places; Auctions.

Tema 15
B2B on the internet- Technologies.

Tema 16
Fulfillment, Supply-Chain.

Tema 17
Call-Centers; CRM; Internet Tools.

Tema 18
Review and Summary.

Bibliografia
HANSON, Ward A. Principles of Internet Marketing. Cincinnati: Ohio South Western College, 2000.
MARAKAS, George M. Modern Data Warehousing, Mining, and Visualization: Core Concepts. Upper Saddle River (N. J.): Prentice Hall, 2003.
O'BRIEN, James A. Sistemas de información gerencial: manejo de la tecnología de información en la empresa interconectada en red. Bogotá: Irwin McGraw-Hill, 2001.
O'BRIEN, James A. Management Information Systems: managing information technology in the e-business enterprise. Boston: McGraw-Hill Irwin, 2002.