Llicenciatura en Administració i Direcció d'Empreses (3323)
Llicenciatura en Economia (3322)

Política d'Empresa Internacional(11884) 

Tema 1. Strategy in international context

1.1. What is international business policy?

1.2. The importance of the international context.

1.3. Fundamental issues to take into account.

1.4. In search for a model.

Tema 2. The drivers to internationalization

2.1. External analysis. Porters Framework. Product and market orientation.

2.2. Internal analysis. A capability approach.

2.3. A quest for fit: integrating the dimensions.

Tema 3. Why international businesses are different

3.1. How to evaluate a successful international business policy.

3.2. Blending frameworks.

Tema 4. Organization, coordination and the role of collaborative agreements

4.1. Structure of the organization. The international division. Structuring by geographic areas. Global product divisions. The matriz structure. New organizational forms.

4.2. The need of coordination in an international firm. Centralization versus decentralization. Other coordination and control mechanisms.

4.3. Cooperation in international business policy. Basic types of collaborative agreements.

Tema 5. International business policy - in search for fit

5.1. Organization structure.

5.2. Management processes: The international planning system. Incentives and control. The importance of information systems and new information technologies.

5.3. New managerial roles.

5.4. Towards an integrating framework.

Bibliografia

BARTLETT, C. A.; DOZ, Y. L. i d’altres (eds.). Managing the Global Firm. Londres: Routledge, 1990.

BARTLETT, C. A.; GHOSHAL, S. "Beyond the M-Form: toward a managerial theory of the firm". Strategic Management Journal, 14. 1993. Pàg. 23-46.

CANALS, J. Competitividad internacional y estrategia de la empresa. Barcelona: Ariel Economía, 1991.

FONTRODONA, J.; HERNÁNDEZ, J. M. "Les multinacionals industrials catalanes". Papers d’Economia Industrial, 8. Barcelona: Departament d’Indústria, Comerç i Turisme. Direcció General d’Indústria. Generalitat de Catalunya, 1998.

JARILLO, J. C.; MARTÍNEZ ECHEZÁRRAGA, J. I. Estrategia internacional. Más allá de la exportación. Madrid: McGraw-Hill, 1991.

MILES, R. E.; SNOW, S. C. "Organizations: New Concepts for New Forms". California Management Review, 28 (3). 1986. Pàg. 62-73.

NOHRIA, N.; GHOSHAL, S. The Differentiated Network: Organizing multinational corporations for value creation. San Francisco: Jossey-Bass Publishers, 1997.

RUGMAN, A. M.; VERBEKE, A. Research in global strategic management. Greenwich (Conn.): JAI Press, 1991.

TICHY, N. M. "Setting the Global Human Resource Management Agenda for the 1990s". Human Resource Management, 27 (1). 1988. Pàg. 1-18.

YIP, G. S. Total global strategy: managing for worldwide competitive advantage. Englewood Cliffs (N.J.): Prentice-Hall, 1992.